Thursday, 10 February 2011

3) What kind of media institution might distribute your media product and why?

I think that the company to publish my magazie will be Bauer as they are quite a Large brand. I think that adding my magazine to the brand of magazines already produced would make a wider range of target audiences and maybe they could buy into smaller magazine companies that focus on a younger target audience. I think that if i decided to be published by IPC my magazine would be more common in the type of audience i would be trying to sell to. Where as with Bauer they could introduce a smaller variety of younger aimed magazines where they could potentially sell as that company doesnt have a very young audience. Although my magazine might benefit from being published from IPC as it could make profit as i is quite unique where as Bauer doesnt publish magazine aimed at a younger target audience. Also IPC do aim at a younger target audience so this could be a big advantage in Bauer publishing as they are big rivals and Bauer could improve their sales by aiming magazines at a younger target audience. I think that my magazine could be distributed to local newsagents, supermarkets and other places like that as then it is readily avalible to any teenager that would want to buy it. Making it seel in local shops and supermarkets will really help get it noticed by the younger audience, as it would also appear cheaper than any other magazine brand.


1 comment:

  1. Bauer are certainly not a small company. See here: http://www.bauermedia.co.uk/ I think you need to rethink this answer. A small company would be something like this one:http://www.sonicpublishing.co.uk/. Also the question is asking about distribution, so you need to consider how your magazine would be distributed. Please ask me about this question.

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